No longer do we rely solely on ourselves to create first impressions. In fact, our websites are becoming more and more influential in determining how our clients perceive us and how successful we are in growing our business.
True for financial recruiters as well as advisors. We have created and designed our site to “sell” ourselves and our services, and consequently we encourage our potential clients to “check us out” by going to our website.
With this media being so critical, I read with much interest the article posted on June 14 in OnWallStreet.com by T.J.Gilsenan. Not only does he give you five ways advisor websites go wrong, he tells you how to fix them. Well worth the read and you can find it here.