Merrill Lynch Clear…..a new iPad application to help financial advisors win over more retirement clients has been under a pilot study for the past 8 months, and is winning favor by advisors involved in the pilot program.
It’s a new approach that integrates sleek technology with a big picture focus on clients’ lives.
The Merrill Lynch Clear program begins with an iPad app that advisors use with clients to start conversations about what’s important to them, and then to adjust their financial plan to meet those goals.
“The lead question is no longer ‘How’s your money?’ It’s ‘How’s your life?’” explains David Tyrie, head of retirement and personal wealth solutions at Bank of America Merrill Lynch.
About 3,000 advisors are currently using the iPad app to help clients identify their financial goals. Merrill executives expect the number to rise to about 12,000 advisors this summer.
Merrill financial advisors say their new app is a much more useful than previous approaches for engaging with these clients. For details go here.