The training program, “Insight Advisor Series” is designed to provide a framework for adopting social media sites in a compliant manner with tips to help advisors take advantage of this new communications channel within the bounds of industry regulations as proposed by FINRA.
The subscription-based app can be accessed online from the LIMRA website, or from your firm’s e-learning management systems. Supposedly, a group of five financial services firms have been testing the application for several months and according to Socialware CEO, Chad Bockius, have moved beyond using social media in a compliant fashion and are now finding ways to differentiate themselves from competitors online and off.
Social networking sites can provide a wealth of information to an advisor before he picks up the phone to cold call a potential client. It’s the trend of the future as far as building relationships, particularly with the “generation Y” investors who are the most active users of the social media sites.