According to Hubspot’s latest study the number of companies that blog has grown from 48% in 2009 to 65% this year. And the ones that do blog have
– 55% more visitors
– 97% more inbound links
– 434% more indexed pages
compared to those that do not.
T.J. Gilsenan, journalist for OnWallStreet states that “blogging provides opportunities for advisors to interact with clients and prospects” and he offers six things FA’s can do to launch a new blog.
However, there has been some discussion on the validity of an advisor blog, with some RIA’s claiming web-marketing doesn’t work for them. Could be that “how” you use it and what kind of clients you cater to might be the key here.
On the other hand, advisors who are utilizing their company website are discovering ways to serve their clients and develop new business and successful blogging is rapidly becoming an integral part of this.