Acquisitions and Financial Advisor movement is generally associated with a broker-dealer growth, but RBC Wealth Management claims they are doing it by keeping their customers satisfied.
A customer satisfaction survey by J.D. Power and Associates ranked RBC first in customer satisfaction, and RBC management claims the success is due to three programs that financial advisors can utilize to learn to better manage and grow their book.
The courses teach FAs to focus on their top tier clients and to move to a fee-based model. Even though production may decrease initially by dropping lower tier clients, over the long haul it grows due to increased managed accounts and customer satisfaction, and RBC’s FAs say they are better able to serve their clients after putting the course guidelines into practice.
Will it increase their loyalty to the firm? Will be interesting to follow and watch for movement of the FA’s to and from the firm.