Glad I have your attention…so what is “it”?
“It” is the all-purpose positioning statement, known in the trade as an elevator speech, because it should be short enough to convey who you are and what you offer in the space of an elevator ride. It helps you present yourself and position your capabilities in the listener’s mind.
While you should be prepared to talk with passion, power and clarity about your entire range of services (known as your value proposition), your positioning statement may be your foot in the door to that conversation. It should be at most a sentence or two—generally no more than 60 words that convey what you do for whom.*
With this definition of “it”, Willis-Consulting, Inc. stands behind their positioning statement:
“We are recruiters specializing in the unique needs of financial advisors who are seeking the ideal broker dealer or custodian for their practice. We stand behind our integrity, credibility and vast knowledge of the industry to assure the most timely and smoothest transition possible for you and your clients.”
We have a lot in common with you; let us help you find a finance industry job today.
*OnWallStreet, “How Advisors Can Develop a Good Positioning Statement,” Dec 5, 2011, by Marie Swift.