“With 20% of wealthy investors under age 55 planning to change their primary advisor in the next 12 months, tech enhancements may be the difference between acquiring or losing clients” according to the Cisco IBSG Financial Services Practice survey.
“Some advisors don’t favor using the new technology,” said Robert Waitman, director of Cisco.* [pullquote]Many investors want video in the mix.[/pullquote]
The Cisco survey concluded that “Wealthy Under-55s” (those with at least $500,000 in investable assets) were keenly interested in technology-enabled solutions from financial advisors. “Many investors want video in the mix,” said Waitman.
However, many financial advisors are reluctant to use video technology, preferring the “face to face” contact where they feel they have more control over client relationships.
Could be they are missing the boat here as use of technology continues to point to the way of the future?
For more on the Cisco survey and what investors are looking for in their advisors, see OnWallStreet.com Dec 6 article by Donald Korn.
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