For anyone who is relying on communication to promote their business, whether it is providing product or service, you have to admit it’s a very noisy, congested, and ever changing world out there.
[pullquote]You must stand out and grab attention.[/pullquote]As a financial recruiter for over ten years, I’ve learned a few “basics” which apply to all our staff at Willis Consulting and which conversely apply to financial advisors we’ve recruited and worked with to find the right “fit” for their services.
Rule number one: you must stand out and grab attention. The best way to do this is to communicate your unique value and services with a follow up of how the recipient can benefit from them. Words have power, so use those that “sell” and choose them wisely.
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