Did you know that your “digital profile” is your calling card to the new generation of recruiters? If you look competent online you might get a response to that resume that you e-mailed.
Recruiters want an overall view of your accomplishments, and more than likely they are going to check your profile on LinkedIn.com, browse your Facebook page, and look for a blog or website. They might see if you are tweeting, which shows at least you know what it is!
The online world is the new talent pool of today’s hiring offices. If you haven’t begun to set up your digital presence yet, where do you begin?
- LinkedIn Begin here; there’s a profile page where you present yourself-showing your employment history, skills, licenses, certifications and anything else you would like recruiters to know. Post an appropriate head shot. Then connect with recruiters, companies, and business colleagues.
- Facebook Set up a free profile page. Put as much information as you can about yourself in the Description and About sections. If you already have a profile page, clean it up so the info and photos on it represent you as a professional.
- Website Consider a personal website under your own name. You want the site to come up if a recruiter searches for you specifically and a website is the place to demonstrate professional expertise. Keep up with the news in your field and post commentaries in the Blog section.
- Twitter Your posts are called a tweet and delivered as a text message. Twitter does not carry the “heft” of LinkedIn, but it shows you’re keeping up with the digital world!
According to all the media experts, the online world is the new talent pool. As Wayne Breotbarth, social media trainer and author of “The Power Formula for LinkedIn Success” states, “An online ID shows that you’ve already changed with the times”.
Don’t know that all of us in the Financial Services Industry have truly “arrived” yet, but hey, we’re working on it!!